TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Marc Jacobs Designs Diet Coke Cans Now

Last week we criticized the recent trend in which big-name brands hire seemingly random celebrities as “creative directors”. While we still don’t understand exactly how Justin Timberlake will help “… define Bud Light Platinum’s identity in the lifestyle space”, another big brand unveiled some honest-to-God physical products designed by its new “creative director” today. Infamous fashion designer Marc Jacobs created these Diet Coke cans as part of the company’s latest rebranding campaign, called “Sparkling Together for 30 Years.”Marc Jacobs Diet Coke cans

Diet Coke certainly picked the right time to show its new face to the public: yesterday Jacobs marked the end of New York’s Mercedes-Benz Fashion Week with the debut of his new collection. This small reveal indicates that, for Coke, “creative director” does not mean “celebrity who had some time on his hands and will now show up at public events to hawk our products.”

What’s next for this creative partnership? We’re not sure–Jacobs has already gone topless in “pin-up style” ads for the brand, but there’s been no word on whether the “three bottles and three ad campaigns” to follow will include any of his trademark models or ridiculous outfits.

Most importantly, Taylor Swift is nowhere to be seen.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!