Online dating site Match.com has selected DKC as its AOR reports PRWeek. The firm will work on consumer and corporate PR, promote the company’s couple success stories, and provide other services. Sources say the account’s budget is around the upper-six figures.
The company considered four firms, not including previous AOR Fleishman-Hillard, according to Carrie Davis, VP of comms for Match.com and its brand Chemistry.com. F-H had been AOR for less than a year following MSLGroup.
Davis first worked with DKC at Yahoo, which selected the firm as B-to-B AOR in January. Davis joined Match.com in September.
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