The Miami Beach Visitor and Convention Authority (MBVCA) has chosen Hill & Knowlton as its AOR after a competitive review. MBVCA is setting out to promote the area as a place for both tourists and businesses.

The firm will conduct outreach to consumer and travel media, target events, and create business and corporate communications programs.

“With its extensive presence in the US and internationally, H&K was a natural choice for us. As a destination that relies heavily on leisure tourism and business groups, the agency’s ability to network and leverage its global relationships is crucial to the growth of brand ‘Miami Beach,’” Elsie Howard, chair of the MBVCA said in a press release statement.

H&K has a Miami office, which will be leading the account alongside the New York office.