To answer the above question, you have to wait until nearly the end of this clip, and then it becomes very apparent.

Microsoft’s Windows Phone has launched the Me Series, a set of short videos available on the phone’s YouTube channel that spotlight entrepreneurs and, at least for a bit, how the Windows Phone helps them do business.

We found the video above on New York magazine’s Grub Street blog and it looks like, for the most part, these videos are targeting niche audiences. Freshness and Complex covered the video for fashion designers Shipley & Halmos. And a music video for Kurt Vile’s “Baby’s Arms” got a lot of play on tech blogs because it was recorded on a Windows Phone.

Interesting strategy. And, not for nothing, if you’re in New York and have a hankering for meatballs, The Meatball Shop is delicious, though usually packed. And they even have vegetarian meatballs that I’ve heard are scrumptious.