Waggener Edstrom Worldwide has promoted Jenny Moede to EVP of the North America region. She will oversee client satisfaction and growth in WE’s various practice areas, including healthcare, where she was previously EVP. She will be based in the Portland, OR office reporting to Claire Lematta, president of global regions.

In addition, SVP Colleen Beauregard will now lead the healthcare practice while continuing in her role as the GM of the Cambridge, MA office.

And Kimberly Davis, SVP with the firm, will now lead the tech practice. She is in the Portland, OR office and is currently heading up the BMC Software account.