TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

MoShare Makes the Case for the ‘Narrowcast’

Marketers are working hard not just to reach a lot of people, but a lot of the right people. MoShare, a service that facilitates mobile sharing, wants to bring that message home (and push its product, of course) with an infographic they’ve compiled.

Using data from a variety of sources, the company makes the case for the “narrowcast,” sharing information directly with a select audience. Check out the graphic after the jump. And let us know where you think it’s most appropriate to broadcast versus “narrowcast.”

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!