TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

NBC’s Launches Social Media Loyalty Program; Will It Be A Success?

nbc fan it.bmp

Get ready for a lot more chatter about NBC on Facebook and other social networks. At least the network is hoping that will be one of the results of its new social media initiative, “Fan It,” which launched today.

The program, tied to NBC’s upfront presentation, rewards people for watching NBC content online, “liking” content on Facebook, and recruiting friends to do the same.

“What better way to spread the word about our shows than with the help of our loyal fans,” Adam Stotsky, president, NBC Entertainment told our sibling blog WebNewser, who reported on the initiative pre-launch.

Here’s a possible add-on for NBC’s PR department: highlight participants who have amassed the most rewards as part of the network’s PR efforts around the new program.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!