TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Net Promoter Scores Might Not Be As Accurate As You Think (INFOGRAPHIC)

shutterstock_124904057

We’re all familiar with NPS, or net promoter scores. They help PR determine how to get the word out about a client’s products online–and they’ve only grown more important as brands look high and low (and all over Vine and Instagram) to find new promoters/brand advocates.

Yet, according to the people at predictive analytics company Sparked (who compiled recent research), the NPS might not be quite as reliable as you think.

Infographic after the jump.

Deception of NPS

In summary, it seems that conventional NPS analysis may be overemphasizing the influence of both the “promoters” and the “detractors”: happy folks can’t be relied upon to promote and dissatisfied customers will always skew the data.

What do we think?

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!