AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

New Car Clip Looks More Like a Perfume Ad

Mercedes has teamed up with fashion label Calvin Klein and supermodel Lara Stone for the video above — Stone gets out of a fancy car wearing a black designer outfit in a tornado and then gets swept up into the sky. The end.

The car only makes a brief appearance before the focus is squarely on Stone’s face and its various muted expressions. She’s awfully serene for someone who’s taking a bumpy trip to Oz. But the bigger question is what this does for promoting the designer and the car. The clip is part of the Mercedes-Benz “Icons of Style” campaign that will be making its debut during New York Fashion Week, February 9th through the 15th.

For a minute, the video reminds us of a perfume ad. Something strangely elegant and oddly random is happening to a model and, oh by the way, buy this thing. But perfume ads usually push the envelope on either weirdness or sleekness a lot farther. We would have loved to see more hair sweeping, clothes tumbling, items flying, and screeching. Maybe the car could’ve been tossed over in the wind. Drama!

[h/t Jezebel, PSFK]

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!