NPR “On the Media” host, AdAge columnist and author Bob Garfield will keynote the annual PRSA conference this fall.

Garfield gained some extra notoriety by publicly shaming Comcast with the launch of ComcastMustDie.com in 2007.

The site launched around the same time coincidentally, that Comcast’s Frank Eliason started dealing with blogger blowback with a small team of people internally, which led to the launch of the now massive ComcastCares Twitter feed (26,495 followers and 32,893 updates as of the time of this post).

Other PRSA keynoters in recent years include Craig Newmark, Mia Farrow, Mitch Albom and “America’s Publicist” Karen Hughes.