TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

NY Times Investigates PR’s “Strategic Word Selection”

Do the words you use in your press release or media alert matter? Of course they do. But, just how much?

In today’s NY Times, JoAnne Kaufman looks into how, “Strategic word selection can catapult an announcement about a study, a product or a “breakthrough” onto the evening news instead of to its usual destination – the spam folder or circular file.”

The story features quotes from a number of PR pros, as well as David B. Armon, the president of PR Newswire.

PR pro Tom Gable, a former editor at the San Diegon Union, compiled a list of words we all hear to much and will not help any announcement: “solutions,” “leading edge,” “cutting edge,” “state of the art,” “mission critical,” and “turnkey.”

Click here for the full story.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!