The Atlantic‘s Michael Hirschorn recently published an essay elaborating on the NY Times financial future, throwing in for dramatic effect, “what if The New York Times goes out of business-like, this May?”
Regardless of the hyperbole, needless to say the Times felt the need to dispute a few of Hirschorn’s points, which they did in an open letter to the publication, re-posted on Poynter.org here.
The letter, penned by Times SVP of Corporate Communications Catherine Mathis [pictured], doesn’t argue against all of Hirschorn’s statements, however it does present several factual corrections and states that his story, “speculates on whether The New York Times can survive the death of journalism, [and] leaves a lot to be desired from the standpoint of . . . well, journalism.”
In regards to her decision to write the letter, Mathis told PRNewser, “I wrote the letter because we felt the article did not reflect accurately reflect the situation at The Times Company. The article was receiving substantial attention and warranted a response.”