TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

On the Podcast: Obama in Primetime, and Sponsoring the World Cup (or Not)

On the PRNewser podcast this week, we discuss the reaction to President Obama’s primetime Oval Office address about the oil spill. Consensus is that he went a bit long, and didn’t choose strong enough language.

We turned to our guest, Econsultancy U.S. editor Meghan Keane to talk about the World Cup, and find out about the value of traditional sponsorship in the age of YouTube and social media marketing.

n501317348_640970_736.jpg

It’s Pepsi vs Coke, and Adidas vs Nike, even though only Adidas and Coke shelled out the money to the event. “Large media buys are not really working anymore,” Keane said.

We also strongly suggest you read Meghan’s recent piece about the emerging geo-location marketing opportunities on Foursquare and Gowalla. We ran out of time before we could ask her about it.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!