TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Oprah’s Endorsement Is Always Good Press

When Oprah speaks, people listen. They even think of buying things. So when she runs the annual segment (she took a break last year because of the economy) on worthwhile products, audience members aren’t the only ones likely to get gifts out of the situation.

USA Today pointed to her list of “Favorite Things” as “a marketer’s equivalent of heaven,” noting the “manic frenzy” she created by giving audience members VW Beetles last week.

Similarly, a recent Insider Monkey article ranked public companies whose products were endorsed. The article suggests the stocks as “ready to surge” because their items appeared on the show.

Here’s their countdown:


10. Nike
9. Sony
8 Kyocera
7. Ralph Loren
6. Royal Caribbean
5. Netflix
4. Nikon
3. United Airlines
2. Lululemon
1. Williams Sonoma

Insider Monkey says it thinks the smaller companies have the “most to gain” from the publicity.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!