“Very few start-ups have created as much buzz overnight as Bloom Energy,” writes The Wall Street Journal. The company, which officially launched this past Wednesday, provides “fuel-cell technology that promises to generate electrical power affordably while cutting down on emissions.”
Next Fifteen owned agency Outcast Communications handled PR for the launch, and the agency confirmed to PRNewser they have been hired as PR agency of record for the company. Senior Vice President Reema Bahnasy is leading the account.
So far the media coverage continues to stream in. A Google News search for Bloom Energy today returns more than 1,300 results. Of course, a high profile launch event with the likes of California Governor Arnold Schwarzenegger, former Secretary of State Colin Powell, Google co-founder Larry Page and venture capitalist superstar John Doerr certainly doesn’t hurt.
- Is the 'Client/Partner' Label Spin or a Serious Definition?
- Mental Floss Wants Quirky, Off-Beat Product Pitches and the Stories Behind Them
- New Media Influencers on Rebranding, Expansion and ‘Obsessions’
- #PRFail: Microsoft Offers To Pay TechCrunch Founder To Promote Internet Explorer