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5 Ways to Ensure That the Phone Pitch Doesn’t Die

keep-calm-and-don-t-call-meThanks to the Internet making things more accessible with email and social media, the phone is pretty much a paperweight for your client’s folders. And I get it: You don’t have to hear the gruff and grizzle of a reporter on the other end of the line telling you to piss off, or some such.

That said, the phone call is still one of the most important tools in any flack’s arsenal. For anything from a follow-up to a lunch appointment, never underestimate the power of speaking to someone on the phone.

Now, some PR professionals are making it very easy for our favorite journalists to never pick up a phone call again. Ever. Why? Here are 5 phone practices we can use to ensure that the phone pitch doesn’t vanish.

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‘High Tech Women’ in Underwear Promo: #PRWin?

In case you’re the one person on Earth who missed it, the technology industry faces some demographic challenges: recent reports from top tech names like Facebook, Apple and Twitter revealed an overwhelmingly white and even more overwhelmingly male industry.

The ensuing conversation is already old hat to many who work in the field, but it still presents both big names like Google (which recently named Mindy Kaling and Chelsea Clinton to promote its “girls who code” initiative) and clients that go against this trend with a way to make themselves stand out to journalists, consumers and investors.

The latest company to win media attention is the bold underwear brand Dear Kate. Its latest “look book”, released online last Friday, starred a group of female entrepreneurs who work in the field.

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Two basic facts about this look book: 1) it has attracted a lot of attention for an unpaid promotion and 2) responses have been somewhat mixed.

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Aaron Paul’s Acceptance Speech Inspires Do-Gooders to Crash Charity Website

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In case you missed it, actor Aaron Paul of “Breaking Bad” won the 2014 Emmy Award for Outstanding Supporting Actor in a Drama Series last night, and as award winners (and dutiful husbands) often do, he thanked his wife, Lauren Parsekian. But rather than simply expressing gratitude for her love and support, he took a moment to promote the charitable organization to which she dedicates her time, proving once again that the power of a celebrity endorsement is paramount.

Paul said: “My wife — my god, thank you for marrying me, thank you for dedicating your life to spread kindness around the world. We all appreciate it. If you guys don’t know what she does, look up Kind Campaign. Do yourself and your children a favor - Kind Campaign. ”

Shortly thereafter, the website for the anti-bullying organization crashed, thanks to the onslaught of visitors. Even now, many hours later, attempting to visit kindcampaign.com yields only a server error message. Read more

SEC Charges Investor Relations Exec with Insider Trading

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In news that points toward the darker side of financial PR, the Securities and Exchange Commission announced this morning that it would charge an executive at a top Manhattan investor relations firm with crimes related to insider trading.

The charge is surprisingly simple: Michael Anthony Dupre Lucarelli, director at Manhattan’s Lippert/Heilshorn Investor Relations, allegedly used clients’ unpublished press releases to guide his own investments — and made more than half a million dollars in the process.

The case is notable in that it differs from the common narrative regarding automated trades made with the help of robotic press releases that may run afoul of the law by giving certain traders an advantage that ultimately adds up to fractions of a second.

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Pamela Anderson Sort of Ruined the ALS Ice Bucket Challenge

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For the past couple of months, the ALS foundation has earned more than $70 million thanks to the ‘Ice Bucket Challenge.This stunt has become a thing of legend created to raise funds for and awareness of Amyotrophic lateral sclerosis (ALS). 

Of course, Hollywood has broken out the flip cams in droves in hopes of getting 15 extra minutes of fame raising the bar and bringing in some coin for a great cause. ALS is getting the attention it deserves regardless of whatever lies in the hearts of these famous folks.

Unfortunately, serial B-lister and anti-fur advocate Pamela Anderson decided to steal the spotlight and make her own cause out of this cause. We wonder whether PETA is proud of this.

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The L’Oreal Paris Live Social Response Lab Has Emmy Award Hair and Makeup Trends

Going over the best and worst dressed lists from last night’s Emmy’s? Don’t forget forget the makeup and nails.

During the Emmy broadcast — from the red carpet arrivals to the final trip to the stage for the cast and crew of Breaking BadL’Oreal was online offering up mood boards based on the looks of the award show attendees and tutorials from YouTube video partners with the L’Oreal Paris Live Social Response Lab.

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The Ticker: Emmys Fashion; Brands and Ice Buckets; Tech Lobbying; And More

The New Thing For TV Shows: Debut the Pilot Episode Online In Advance

a to zThese days, consumers get endless teasers before the actual debut of the thing that’s teasing them. A song comes out before the album drops. (Two songs, two albums if you’re Prince.) Movie trailers keep coming and they get longer and longer as opening day approaches.

TV has to tease its programs too. And apparently the new thing is to make the pilot available online before it’s actual premiere date. Just in the past couple of weeks, we’ve had the pilot of Selfie, the ABC show starring John Cho and Karen Gillan, and the NBC show A to Z starring Ben Feldman (better known as Mad Men‘s Ginsberg, the guy who gave Peggy his nipple in a box) and Cristin Milioti. Both are comedies geared toward a younger crowd. Which might explain the online premiere.

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PR Jobs: Virgin Pulse, Salon Media Group, The ONE Group

This week, Virgin Pulse is hiring a marketing content manager, while Salon Media Group needs a brand marketing director. The ONE Group is seeking a marketing manager, and the  is on the hunt for a brand manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Good PR Averts the Sriracha Apocalypse

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For L.A. cool kids, the hottest ticket in town this weekend was a tour of the Sriracha hot sauce factory in Irwindale, California, which kicked off its grinding season with an open house (and much fanfare).

There, the company’s once-reclusive and sometimes-combative CEO David Tran greeted guests amongst red, green and white balloons next to an Instagram-ready cardboard cutout of himself.

Tran didn’t just set up a party to combat his company’s recent problems stemming from a bad reputation and an insurmountable odor: he opened the doors and let the world smell his spices.

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