TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Ticker: Budweiser on the NFL; Facebook ‘Best of’; Attack of the YouTube Stars; And More

How Did Apple’s U2 Freebie Go So Wrong?

u2 lpApple and U2 have been dealing with negativity over the past week or so all because they gave users a free copy of the band’s new album “Songs of Innocence.” What gives? Don’t people like a freebie? Don’t people like U2?

The “gift,” as the band tweeted, went to 500 million users automatically at a cost to Apple of what some have estimated $100 million. I argued here that the band was upstaged by Apple’s other announcements from the September 9 event. This is the first U2 album in five years and — yes I’m biased because I have a soft spot for the band — but this is a big deal. It deserves its own fanfare.

But it looks like the situation is even worse. People were really upset by the move.

First off, some people with questionable taste just could bear the idea of the album being on their devices. Some have moved on to other bands and can’t be bothered while others, just to annoy us with their annoying youth, say they’ve never heard of U2. Lies!

But the answer might sit more squarely in the word that Slate used to describe the marketing ploy: creepy.

Read more

LaForce+Stevens Talks Tying Scandal to Fashion on Social

Kerry-Washington-Scandal

A question for PRNewsers: are you excited that Scandal is coming back? And would you like to feel closer (in a fashion sense) to everyone’s favorite professional fixer, Olivia Pope?

The Limited hopes that the answer to both of those questions is “hell yes”, and they’re getting help from Manhattan firm LaForce+Stevens in promoting the fashion brand’s new partnership with the ABC drama. So far, the campaign and its well-fit coats have earned coverage via The New York Times, People, Forbes, Entertainment Tonight and others, so we’d say the collection is heating up.

We spoke to Megan Brown (follow her on Twitter), who manages digital/social at the firm, for more on the campaign and Kerry Washington herself.

Read more

Thailand Prime Minister’s PSA: Country ‘Not Always Safe for Tourists’ After Murder

Ao_Thong_Nai_Pan,_Koh_Phangan,_Thailand_02-2003Yesterday our friends at Skift revealed that media coverage doesn’t necessarily inspire tourists to pick certain travel destinations. On the other hand, extremely negative coverage would definitely influence our decision not to visit certain locales.

Times have been tough for Thailand’s tourist industry ever since its May 22 coup. Turns out that martial law makes it hard for tourists to purchase travel insurance — so the number of visitors to Thailand dropped more than 10 percent during the first eight months of 2014.

That’s quite a drop a country whose tourist industry makes up about 10 percent of its economy, but it wasn’t a lethal drop. After all, adventure-seeking tourists were still free to travel sans insurance, and plans were in the works to lift martial law in the country’s more leisure-inclined, less revolutionary areas.

However, following news of the murder of two British tourists earlier this week, Prime Minister General Prayuth Chan-ocha is accurately acknowledging “all sorts of consequences” for Thailand in the future. Read more

E-Cigarettes Are Making Their Way To a Theater Near You

ecigTobacco companies haven’t been able to purchase product placement in movies for two decades. (Though there have been plenty of characters who have puffed on a cigarette, but no deals allowed.) However, those rules don’t apply to e-cigarettes, which have seen a spike in popularity. Estimates say that, since 2005, e-cigarettes have become a $3 billion business with 450 brands in the industry.

So it stands to reason that these brands would be looking for ways to market themselves. And product placement has become, increasingly, a marketing path that many companies, even unexpected ones, want to take. The question is how long before e-cigarettes are facing the same restrictions that traditional cigarettes are.

Read more

CBS Obeys Twitter, Agrees to Drop Rihanna from Thursday Night Football

CBS made a wise move last week by announcing plans to suspend for one week (sound familiar?) a Thursday Night Football intro segment including a performance by Rihanna and a comedy segment featuring Don Cheadle.

Early this morning, the pop star let everyone know how she felt about the decision:

This development really had nothing to do with penalizing Rihanna or diminishing her star power, but CBS heard that tweet and responded.

Read more

Walmart Comms VP to Resign Over Fake Resume

David TobarIn a peculiar story, David Tovar has announced his plans to resign from Walmart after spending more than eight years in various top PR roles at the big box chain. The reason? He was less than honest about his (alleged) status as a college graduate.

Tovar’s name isn’t new to us or our readers: he’s been a popular speaker at industry events like The Holmes Report’s 2013 Global Summit and PRSA’s recent corporate comms conference. He also made headlines by doing things like boycotting The Huffington Post over its “unfair coverage” of his employer, “fact-checking” an unflattering New York Times op-ed, and admitting that the Waltons sometimes have trouble keeping their shelves stocked.

In other words, he’s bolder than your average corporate communications executive — especially when it comes to massaging the truth about his background.

He tried to explain things to CNBC today.

Read more

Pope Francis Marries 20 Couples So They Won’t Be Shacking Any Longer

pope-vatican

In the past, our fearless leader at PR Newser suggested that Pope Francis has solidified his position as the Patron Saint of PR (though he has not ascended). And with all due respect to the now canonized Saint John Paul II, the Catholic Church desperately needed some good mojo.

And then the white smoke appeared introducing the world to Cardinal Jorge Mario Bergoglio, who later changed his name to Francis.

He has embraced the Twitter, left the grandiose Popemobile for a leisurely walk, proclaimed the Internet to be  a gift from God, scored his own weekly magazine, stated that no one should work on the Sabbath (yeah right), and excommunicated the Mafia.

But what he did over the weekend may have the Catholic Church looking as progressive as a non-denominational community picnic.

Read more

Former NSA Chief Compares ISIS Air Strikes to ‘Friends with Benefits’

nsa_logoOne of the fundamental tactics for any flack is writing talking points ahead of interviews. This isn’t purely “spin”, by the way — but clients do sometimes get skittish during on-the-air talks. The prep sheet, then, is like a security blanket minus Elmo.

Because of that perfunctory aspect of PR, it’s always easy to tell which clients don’t have proper talking points. When it happens, you sometimes hurt for the spokesperson (a little).

At other times, though, you laugh so hard that you pee (again, a little).

The latter happened when former NSA and CIA major domo Gen. Michael Hayden went viral for all the wrong reasons while discussing ISIS and air strikes.

Read more

10 Pointers for Navigating the Measurement Maze

High Line Punctuation Sculpture FinalSince measurement is such an integral yet complex part of PR and social media, it has merited an entire week of events in New York. Cision Vocus is hosting morning sessions as part of AMEC Measurement Week 2014. PRNewser is following suit with the continuation of a multi-part series on the topic with featured event speakers. Recently we explored measurement’s future with Rebekah Iliff of AirPR and with Peter Himler of Flatiron Communications.

Now we’re reporting on yesterday’s presentation with Mark Schaefer, author and founder of Schaefer Marketing Solutions as well as a panel moderated by Himler that included Heidi Sullivan of Cision Vocus, Shonali Burke of Shonali Burke Consulting, Chris Penn of Shift Communications and Sharam Fouladger-Mercer of AirPR. They had different takes on various aspects of measurement and metrics, as captured in selected comments:

1. Measure or perish:

In response to those who say you don’t need to measure social media: There’s an implied value to everything and you’d better measure it. (Schaefer)

2. Re-focus on dual value:

Much social media value that’s created is qualitative, not quantitative. Intangible business benefits include building worthwhile relationships and increasing brand awareness. We spend too much time on spreadsheets, not on the human pulse of social media. (Schaefer)

Read more

<< PREVIOUS PAGENEXT PAGE >>