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Pamela Anderson Sort of Ruined the ALS Ice Bucket Challenge

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For the past couple of months, the ALS foundation has earned more than $70 million thanks to the ‘Ice Bucket Challenge.This stunt has become a thing of legend created to raise funds for and awareness of Amyotrophic lateral sclerosis (ALS). 

Of course, Hollywood has broken out the flip cams in droves in hopes of getting 15 extra minutes of fame raising the bar and bringing in some coin for a great cause. ALS is getting the attention it deserves regardless of whatever lies in the hearts of these famous folks.

Unfortunately, serial B-lister and anti-fur advocate Pamela Anderson decided to steal the spotlight and make her own cause out of this cause. We wonder whether PETA is proud of this.

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The L’Oreal Paris Live Social Response Lab Has Emmy Award Hair and Makeup Trends

Going over the best and worst dressed lists from last night’s Emmy’s? Don’t forget forget the makeup and nails.

During the Emmy broadcast — from the red carpet arrivals to the final trip to the stage for the cast and crew of Breaking BadL’Oreal was online offering up mood boards based on the looks of the award show attendees and tutorials from YouTube video partners with the L’Oreal Paris Live Social Response Lab.

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The Ticker: Emmys Fashion; Brands and Ice Buckets; Tech Lobbying; And More

The New Thing For TV Shows: Debut the Pilot Episode Online In Advance

a to zThese days, consumers get endless teasers before the actual debut of the thing that’s teasing them. A song comes out before the album drops. (Two songs, two albums if you’re Prince.) Movie trailers keep coming and they get longer and longer as opening day approaches.

TV has to tease its programs too. And apparently the new thing is to make the pilot available online before it’s actual premiere date. Just in the past couple of weeks, we’ve had the pilot of Selfie, the ABC show starring John Cho and Karen Gillan, and the NBC show A to Z starring Ben Feldman (better known as Mad Men‘s Ginsberg, the guy who gave Peggy his nipple in a box) and Cristin Milioti. Both are comedies geared toward a younger crowd. Which might explain the online premiere.

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PR Jobs: Virgin Pulse, Salon Media Group, The ONE Group

This week, Virgin Pulse is hiring a marketing content manager, while Salon Media Group needs a brand marketing director. The ONE Group is seeking a marketing manager, and the  is on the hunt for a brand manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Good PR Averts the Sriracha Apocalypse

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For L.A. cool kids, the hottest ticket in town this weekend was a tour of the Sriracha hot sauce factory in Irwindale, California, which kicked off its grinding season with an open house (and much fanfare).

There, the company’s once-reclusive and sometimes-combative CEO David Tran greeted guests amongst red, green and white balloons next to an Instagram-ready cardboard cutout of himself.

Tran didn’t just set up a party to combat his company’s recent problems stemming from a bad reputation and an insurmountable odor: he opened the doors and let the world smell his spices.

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What Shall I Be When I Grow Up? Joey Skaggs!

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Today we bring you a guest post by Sal Cataldi, founder and president of New York’s surreal shop Cataldi PR.

What makes you want to be what you want to be when you grow up?

Like many a person with eclectic interests (writing, music, art, travel and, yes, cash) and the fuzzy liberal arts degree to prove it, I ventured off into the world of periadulthood with nary a clue as to what I would do to house and feed myself, much less the wonderful children I would be fortunate enough to have.

My professional calling didn’t arrive until my late mid-20s, after a few years spent bumming around the animation and video businesses, playing in rock bands and writing record reviews for freebie vinyl.  That’s when I stumbled into the broad world that goes by the narrow moniker of “public relations.” This shift came courtesy of a recommendation put forth for my varied interests by that bible for career changers and flounders, What Color Is Your Parachute?

So what kind of hype have I plied in my three decades in this business, with 26 of those years as head of my own boutique gang of guerillas?  It has been way more of the P.T. Barnum and John Waters spectacle variety than the barely-veiled liemanship of President George W. Bush’s smarmy spinmeister Ari Fleischer or his clueless acting successor, Dana Perino.

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Hill+Knowlton Hires New SF GM from the Tech World

H+K_Jodi BaumannWe think we might be witnessing a trend: Hill+Knowlton Strategies just announced the hiring of tech veteran Jodi Baumann to run both its San Francisco office and its global tech practice.

Baumann currently serves as senior director of global communications at NetApp, a Sunnydale storage/data company that just happened to appear on the Glassdoor list ranking the “top 25 American companies for culture and value” below Twitter, Edelman and others.

H+K Americas president/CEO Mike Coates gets right at Baumann’s appeal in the press release, writing, “she is so entrenched in both the technology space and the local San Francisco market.”

That’s the same reason that Ketchum acquired Access Communications in 2008 and named its president/CEO Susan Butenhoff to lead its own global tech practice last week.

It also reminded us of DKC PR’s decision to hire AdAge tech reporter/San Francisco bureau chief Cotton Delo as account supervisor back in June.

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APOCALYPSE WATCH: Westboro Baptist Church Found a Way to Make Us All Happy

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THINK FAST: Who do you hate more? The terrorist group ISIS (Islamic State of Iraq and Syria) or the Westboro Baptist “Church”? Hard to choose, but to help make the decision, I believe we would all love to see a no-disqualification cage match.

Whelp, you may get your chance soon enough. Yes, seriously. 

An Australian comic named Adam Hills heard about Westboro’s plans to picket the funeral of Robin Williams. Speaking on behalf of the rest of us, he wondered how far those idiots would take their God-loathing, humanity-hating bravado. So, he offered to pay for them to fly to Iraq and picket ISIS.

And Westboro accepted. See? You’re smiling, aren’t you? Happiness achieved.

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A Few Reasons Why the Ice Bucket Challenge Has Been So Popular with CEOs

jeff bezos ice bucketEvery time you turn on the internet, someone’s dumping a bucket of cold H2O over their heads. It’s the the ALS ice bucket challenge and it’s for a good cause so go right ahead. A million times yes. As of Sunday, the challenge has raised $70.2 million.

Lots of ordinary folk are doing it. Of course, celebrities are getting in on the action. But surprisingly, a ton of CEOs are also doing it. From Mark Zuckerberg to Jeff Bezos, top executives from some big companies are getting in on the viral philanthropy action. This isn’t normal. So what gives?

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