Since 1987, Parenting has offered up “everything that matters to moms.” In 2009, the pub split into two titles: Parenting Early Years and Parenting School Years, and the mags got a redesign in 2011.

“Both editions of Parenting strive to be more modern, introducing pop culture trends and news that moms today are interested in,” said executive editor Stephanie Wood.

Editors are interested in giveaways that are relevant to moms and children ages 12 and under. Parenting Early Years covers the 5-year-old and under set, while Parenting School Years caters to the moms of 5-12 year olds. PR pros are advised to send a pitch at least four to six months before the “on sale” dates.

For more advice and editors’ contact info, read How To Pitch: Parenting Early Years and Parenting School Years. [Mediabistro AvantGuild subscription required]