Last week, the Parents Television Council set its sights on the cast of Glee, causing a hubbub over a GQ photo shoot that they likened to “pedophilia.” According to the New York Times, while the organization is great at causing a stink, its actual influence may be sliding.

Hurt by financial problems, the rebuke of an F.C.C. policy that was one of the PTC’s cornerstones, and internal issues, the Times says TV networks and advertisers are feeling more emboldened about pushing boundaries. For instance, despite the organization’s opposition to the CBS program $#*! My Dad Says, the show goes on with big-name advertisers like Burger King.

Even in the Glee situation, GQ has kept the issue on newsstands despite the PTC’s statement and tons of coverage of the group’s opposition.