For the 7th year, it is this blog’s tradition to pre-announce the Sunshine & Sachs holiday party with the location redacted. And as is tradition we will measure the growth of firm helmed by PR sages Ken Sunshine and Shawn Sachs by comparing the number of names on the invitation with last year’s (each staffer’s name is included, and each invites their own list of guests). Rounded up for good measure, the firm grew 33% by headcount, crossing the 100 person mark.
In an email exchange, the affable Sachs reminded me of the firm’s wins this year: adding a creative services department, a DC office, a new New York headquarters, and most aggressively, the launch of Madica Productions, a full scale production division for film, TV and digital content.
Last year it was the 47%; this year the firm leaned into their own mystique, noting their lack of a website in the midst of some big thing going on with Obama.