PepsiCo Puts PR Under Review

[image cred]

PepsiCo is reviewing PR agencies for a “global, multimillion-dollar corporate reputation campaign,” according to PRWeek‘s Aarti Shah.

The company’s website currently only lists internal contacts for all media relations requests. Porter Novelli recently assisted PepsiCo with their Internet Week social media efforts and is in the running for this work. Other heavyweights including Edelman and Hill & Knowlton are also among the mix.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.