TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Podcast: Social Gaming Gives Publicists Another Outreach Option

This morning we spoke with Nathon Gunn, CEO of Social Game Universe and IGAPI, about the social aspects of social gaming, why people love it, and how publicists can use it to promote their clients. Social Game Universe, the parent company for IGAPI, has created games that can be connected among users. With IGAPI, users can learn about products through gaming and interaction.

Gunn will also be one of the speakers at mediabistro’s Socialize conference, taking place next Thursday and Friday, March 31 and April 1. Click here for information and to register.

“Make product discovery something that’s engaging and fun,” is one piece of advice from Gunn.

Because games are easy to access and available on the mobile devices that we never leave home without, they have become part of promotional efforts for a variety of brands, such as the TV program Top Chef. In the podcast below, Gunn talks about social gaming in more detail and gives us a sneak  peek at what he’ll be discussing during Socialize.

Click here (MP3 link) to listen to our podcast.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!