This morning we spoke with Nathon Gunn, CEO of Social Game Universe and IGAPI, about the social aspects of social gaming, why people love it, and how publicists can use it to promote their clients. Social Game Universe, the parent company for IGAPI, has created games that can be connected among users. With IGAPI, users can learn about products through gaming and interaction.
“Make product discovery something that’s engaging and fun,” is one piece of advice from Gunn.
Because games are easy to access and available on the mobile devices that we never leave home without, they have become part of promotional efforts for a variety of brands, such as the TV program Top Chef. In the podcast below, Gunn talks about social gaming in more detail and gives us a sneak peek at what he’ll be discussing during Socialize.
- Sound Insights on Storytelling and Branding at Communications Week
- Communications Week Panel's Recipes for Pitching Digital, Video and Local Media Outlets
- FKA Twigs Is Making Google Glass Less Lame
- Cision Acquires Gorkana