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Podcast: Which Awards Really Matter?

The annual TechCrunch Crunchies Awards were handed out on Friday evening and our contributor Joe Ciarallo was there taking it all in. According to Ciarallo (who also works with award winner Buddy Media), companies both large and small as well as investors were on-hand for the ceremony.

In the podcast below, we talk about the opportunities for publicists at the Crunchies, how to determine which of the many awards ceremonies out there are worth your time, and why there’s so much focus on startups these days.

In preparation for any awards ceremony, Ciarallo suggests doing your homework. “Research content being made available to you,” he says.

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