TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PR Challenge: Manage Rob Ford’s Re-Election Campaign

If you can get past Bill Weir’s best Kent Brockman impression, this CNN clip provides an answer to the question “How could anyone still support crack-smoking Toronto mayor Rob Ford?”

It seems the theme of his campaign was “I’m not that other dude”, and based on the interviews we just watched, a surprising number of people still agree.

Some re-election slogan ideas:

“Rob Ford: Rock Solid Results”

“Rob Ford: Cracking Down on Government Waste”

“Rob Ford: A Higher Standard”

Apologies to all. Now who could spin a second term for this guy?

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!