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PR Challenge: Manage Rob Ford’s Re-Election Campaign

If you can get past Bill Weir’s best Kent Brockman impression, this CNN clip provides an answer to the question “How could anyone still support crack-smoking Toronto mayor Rob Ford?”

It seems the theme of his campaign was “I’m not that other dude”, and based on the interviews we just watched, a surprising number of people still agree.

Some re-election slogan ideas:

“Rob Ford: Rock Solid Results”

“Rob Ford: Cracking Down on Government Waste”

“Rob Ford: A Higher Standard”

Apologies to all. Now who could spin a second term for this guy?

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