TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PR Challenge: Manage Rob Ford’s Re-Election Campaign

If you can get past Bill Weir’s best Kent Brockman impression, this CNN clip provides an answer to the question “How could anyone still support crack-smoking Toronto mayor Rob Ford?”

It seems the theme of his campaign was “I’m not that other dude”, and based on the interviews we just watched, a surprising number of people still agree.

Some re-election slogan ideas:

“Rob Ford: Rock Solid Results”

“Rob Ford: Cracking Down on Government Waste”

“Rob Ford: A Higher Standard”

Apologies to all. Now who could spin a second term for this guy?

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!