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PR Challenge: What Should the World’s Ugliest Animal Do Now?

This week the Ugly Animal Preservation Society announced that the blobfish has officially won the title of being the ugliest animal on the planet. This, of course, is not good news for any living creature—especially one that is endangered not because it is edible and delicious, but because it is brutally scooped up in huge trawling nets and discarded as worthless bycatch.

As PR professionals, there must be something we can do to help. This loveable monstrosity must continue to exist on earth and gross out our children and grandchildren for generations to come. Certainly, there must be something we can do. PR experts run towards these sorts of challenges, not shy away from them.

So, should the blobfish hit the talk show circuit and appear on The View, next to David Letterman, and beside Jon Stewart and plead its case to the public? Will the public ever accept the blobfish, rally around its plight and take action to guarantee its safety? After all, its not like the blobfish has been publicly derailed by a drug conviction, sex scandal or money laundering scheme. It’s one and only crime is that it is ugly.

As PR professionals, what advice would you give the blobfish that might save its very existence on earth? Should the blobfish publicly apologize for being ugly? Should the blobfish adopt a baby clownfish—everyone loves those from Finding Nemo? Or should the blobfish lay low and disappear for a while, fade from public view and hope for the best?

What advice would you give the blobfish?

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