PR Newswire has teamed up with with The Poynter Institute for a day-and-a-half-long conference called “Creating Credible Content,” taking place between April 11 and the 13th. The conference will focus on how to use journalism techniques to build trust and strong relationships with target audiences.

The conference targets corporate comms pros and digital content providers and will take place on the Poynter campus in St. Petersburg, FL (which looks like it might not be too far from the beach, hint hint).

Among the speakers are Keith Jenkins, the supervising senior producer at National Public Radio and Anne Marie Borrego, director of media relations for the American Red Cross.

Tuition info and registration forms are here.