PR Newswire has launched a new brand positioning campaign with the theme “Engage Opportunity Everywhere.” The campaign includes a series of white papers and video.
One of the videos discussing audience engagement in a “multichannel world” features speakers from Weber Shandwick, J.P. Morgan, and TheLadders.com, among others. Interesting how basically the entire campaign is embedded with the video, from the white papers to a picture of the CEO, Ninan Chacko.
- Always Asks Followers to Help Redefine the Phrase 'Like a Girl'
- Betty Crocker Redefines 'Homemaker' and Re-Brands as Champion of Marriage Equality
- Purell and TNT Team Up to Terrify Subway Riders into Cleanliness
- Aaron Paul TV Ad Accidentally Turns On Xbox Ones, Annoys the Hell Out of People