AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige

GAP Nips Racist Graffiti Problem in the Bud

Here’s a good example of a brand that’s on point on social.

A couple of straight-up racists tagged this GAP ad featuring a Sikh Indian actor in a New York subway station, changing the line “Make Love” to “Make Bombs” and adding “Stop driving cabs” just to be extra dickish.

Lawyer and writer Arsalan Ifthikar saw it, photographed it and encouraged his 36,000 followers to share it; the image quickly went viral.

BZ4MZq0CUAEJHFb.jpg-large

Less than 24 hours later, the GAP responded on Twitter:

Not only did the company jump on the problem pretty quickly; they also changed their background pic to the ad itself as if to say “what was that, again?”

gap-twitter

Did they have to do it? Nope. But the move won them a lot of good press over the past two days. Nice work.

(H/T AdFreak)

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!