PRWeb Improves Multimedia Interface

Recognizing the adage that usability is everything, PRWeb announced today their new interface for uploading multimedia press releases.

Their old interface for uploading content was created prior to the era of the social media press release (SMPR). The company’s user experience people wanted the form to look like the finished product, even giving it a clunky acronym for “what you see is what you get,” WYSIWYG. Pronounced Wiseywhyge? Meaning, there would be no learning curve for new users. Anyone switching from one press release service to the another can attest to wrestling with the jumble of drop-down menus with hundreds of choices on proprietary interfaces

This appears to be parent company Vocus’s (NASDAQ: VOCS) move to make the lower cost, more lifestyle-focused PRWeb service more attractive as they compete with PRNewswire, BusinessWire, Marketwire and upstart PitchEngine for press release dollars.

We heard that when PRWeb was on the block in 2006 it was a hot property and had several suitors before Vocus snapped it up. We imagine they saw an opportunity cross-sell solutions to PR people and offer a cost-effective SEO solution at the same time. A $200 press release remains one of the most inexpensive approaches to search engine optimization.

Related: PRWeb Lets You TweetIt

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