TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Publicis Groupe Buys D.C. Crisis Comms Agency Qorvis

Screen Shot 2014-01-10 at 2.40.41 PM

The growth of whatever will be Publicis Omnicom continued unabated today as Publicis Groupe purchased 100% of Qorvis, a D.C.-based agency specializing in the kind of crisis comms that a certain sweaty governor needs right now.

According to the release, Qorvis will join Publicis’ MSLGROUP to become Qorvis MSLGROUP, which will be (as the tagline reads) “a new powerhouse in Washington”; the deal also includes the acquisition of Clarus Research Group.

Qorvis founder/managing partner Michael Petruzzello will stay on as president; he will double as the agency’s North America practice director of public affairs reporting to MSLGROUP’s North American president Renee Wilson.

Fear not, fretful politicians in poor public standing: you’ll get the same excellent service you’ve always known with a slightly more cumbersome name.

(H/T AdAge)

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!