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Publicis Takes Majority Stake in Brazilian Firm

Publicis has purchased a majority stake in Brazilian firm Andreoli MS&L. It will be renamed Andreoli MSL Brasil and will serve as the hub for the MSLGroup’s network of agencies across Latin and Central America.

The firm has a staff of 45 specialists with expertise in corporate communications, consumer, public affairs, and crisis comms. Clients include Danone, Royal Bank of Scotland, and Sodexo. Founder Paulo Andreoli will report to Jim Tsokanos, president of MSLGroup Americas.

The firm has been part owned by Publicis Groupe since 2001.

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