TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Publicis/Omnicom Merger Looks Less Likely Than Ever

publicis-omicron

If you were at all concerned about the pending holding company merger and the effects it might have on your business, you can join the principals at WPP in resting a little easier today. Analysts now say the chances of Publicis and Omnicom joining forces to win every account ever are less than even.

Earlier this weekWPP‘s Martin Sorrell gleefully told Reuters–via a little birdie–that the deal was about to fall through. Yesterday, The Wall Street Journal reported that analysts at Albert Fried had lowered the official odds to 40% (the previous number was 66%) while downgrading  the theoretical stock price from $70 to $56.

The fact that Publicis agencies recently lost Microsoft, Samsung and Miller Lite didn’t help; the defections have compounded risks created by a clashing of egos over the contested CFO role.

All involved parties still say the deal will go through, primarily because “there’s a $500 million break-up fee at stake”, so we expect to see a few more upbeat press releases in the days ahead.

In completely unrelated news, Paramount hosted the first screening of “Godzilla” in IMAX last night, but they haven’t given the critics room to pounce. Probably a good idea.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!