If you were at all concerned about the pending holding company merger and the effects it might have on your business, you can join the principals at WPP in resting a little easier today. Analysts now say the chances of Publicis and Omnicom joining forces to win every account ever are less than even.
Earlier this week, WPP‘s Martin Sorrell gleefully told Reuters–via a little birdie–that the deal was about to fall through. Yesterday, The Wall Street Journal reported that analysts at Albert Fried had lowered the official odds to 40% (the previous number was 66%) while downgrading the theoretical stock price from $70 to $56.
All involved parties still say the deal will go through, primarily because “there’s a $500 million break-up fee at stake”, so we expect to see a few more upbeat press releases in the days ahead.