AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Purell and TNT Team Up to Terrify Subway Riders into Cleanliness

the-last-ship-hed-2014

Ever get on a subway without your hand sanitizer and — upon realizing your terrible error — felt certain you would inevitably contract a virus that would make you patient zero in an apocalyptic pandemic? Well, if you’re one of the few who haven’t had a thought like that, this new campaign for Purell and Michael Bay‘s new post-apocalyptic TV drama will enlighten you.

New York commuters have been greeted at the Grand Central Terminal this week by an eye-catching hand-sanitizing station that boldly states, “1 virus. 6 billion dead. Don’t be next,” urging folks to clean up lest they meet a similar fate to the fictional billions who die in Bay’s new TNT show “The Last Ship.” The series will focus on a U.S. Navy destroyer fighting to save what’s left of humanity. We imagine there will also be plenty of explosions and slow-motion action scenes (it’s Michael Bay after all).

Of course, New Yorkers are no strangers to over-the-top marketing tactics — just this year alone they’ve been chased by a raging bear in search of yogurt and attacked by a demon baby in a runaway stroller, so maybe germs are the least of their worries.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!