Dubbed “a historic fusion of art, fashion, and technology,” Ralph Lauren unveiled 4D clips at its New York and London stores to commemorate the company’s decade of digital. According to the website, the show was created using “architectural light-mapping technology” which was experienced without 3D glasses. The clip below was featured at the New York store.
The Daily Beast reports that Ralph Lauren was the first luxury brand to have an e-commerce site, a mobile sales platform, and the first to use QR codes. The brand’s website also features original content and customers can now create their own polo shirts on an iPad.
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