TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘Real’ Polar Bears with Diabetes Take on Coca-Cola Fakers

We’re all familiar with those famously cute ‘n cuddly Coca-Cola ads starring the CGI polar bears that cast the classic soda as a symbol of unity, pure joy, and holiday cheer. But sugary soft drinks have been gaining a distinctly negative reputation as of late thanks to highly-publicized links to weight gain and other health problems. What was once a personal dietary choice has become a stigmatized, politicized issue, resulting in everything from honest labeling campaigns to anti-soda legislation.

Now, in an effort to remind the public that over-consumption of soda leads less to joy and world peace and more to diabetes and obesity, Ad Man Alex Bogusky has partnered with the Center for Science in the Public Interest to create a decidedly disturbing parody of Coke’s polar bear ads. The below video, titled “The Real Bears,”, features many things viewers have come to expect from the classic ads, including fuzzy-faced creatures wearing scarves, a winter wonderland backdrop, and even an overly-cheerful song (in this case courtesy of Jason Mraz).

But unless we’re mistaken, we don’t remember insulin-filled syringes and references to erectile dysfunction in the original commercials. Let’s just put it this way — if you’d like your childhood memories of the Coca-Cola bears to remain sweet and untarnished, you’ll probably want to skip the video…

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!