Did You Know That Red Bull Has a Magazine With a 2.7 Million Circulation? http://t.co/jcYCS73ueZ
— FOLIO: Magazine (@foliomag) December 11, 2013
Uh…nope. Had no idea. But could there be a better example of what we call “brand journalism” (oh, BTW, that’s 2.7 million copies in print)?
For some context, check out the first three stories presently visible on the web version of the mag—which exists to “[shift] away from branded stories…and explore the exceptional”—after the jump.
- Formula One driver rides one of the world’s oldest motorcycles
- Actor Eric Bana discusses his vintage car fetish
- An interview with one of the developers of the new Call of Duty game
If you want to see it all then you’ll have to subscribe, but the mag also appears “As a supplement to Los Angeles Times, Houston Chronicle and Daily News.”
The money quotes from the FOLIO interview with the mag’s US editor-in-chief:
“‘So much of our world is quick-hit clips. But we place an emphasis on photography and our journalism, and I think that’s where print lives.’”
“The Red Bulletin taps into a demographic different from its typical beverage consumer–specifically, men in their late 20s and into their early 30s.”
In short: this is the face of branded content, people.