According to “The Rising CCO IV,” 65 percent of CCOs said this experience was a “prerequisite for success.” That’s about twice the number of CCOs that answered that way in 2007. More than 70 percent of CCOs said their company’s reputation has been in danger at some point in the last two years.
The study also found that 40 percent of CCOs think they’re ready for a social media crisis, up from 30 percent in 2010. And 76 percent think that CSR efforts are a barrier against reputation damage. However, North American CCOs aren’t getting their CSR messaging in order to the same degree as European and APAC CCOs are.
After the jump, we’ve got a graph of the what senior management expects from corporate comms this year.