TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Reuters Reporter Upset As AP Breaks CNN iPhone App Embargo

cnnmobile101.png

Have the tides turned? Bloggers honored the news embargo on CNN’s iPhone app, which launched at 8am ET today, while the Associated Press did not. That annoyed at least one reporter, Reuters’ Robert MacMillan, who wrote, “We were going to hold this until midnight because it was embargoed. That embargo has been broken, so bombs away.”

Tedd Ogasawara of our sister blog MobileContentToday reviewed the $1.99 app and said, “Its one differentiation point is the ability for you to contribute to CNN iReport. This seems a bit backwards to me (paying for the privilege of contributing news).” Ogasawara notes that with MSNBC, ABC, and Reuters all giving away their apps for free, he can’t tell if CNN’s decision is “foolhardiness” or “marketing genius.”

KC Estenson, general manager and senior vice president at CNN.com, told USA Today that the decision to charge for the app represents the company’s commitment to building a “long-term, sustainable business.”

The app is getting some good press. PCWorld noted that it “puts rivals to shame,” citing “live newscasts, video-on-demand, and a familiar iPhone interface…”

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!