Erik Reynolds has rejoined video game company Atari as senior director of PR. Reynolds took a five-year break from Atari. During that time, he worked with a number of gaming companies and had his own interactive entertainment consulting firm that launched in 2008. Throughout his career, he’s executed media relations programs for games like Donkey Kong and Mario Bros.

Anyone who can remember playing video games with a joystick has probably played an Atari game. Asked about Atari messaging in the current gaming age, Reynolds replied via email, “Atari’s messaging will reinforce its commitment to harnessing its legacy and adapting to the evolving online marketplace by leveraging our strong worldwide brand, library of IP, and boldly engaging gamers everywhere they play.”