Research In Motion reported some unimpressive Q1 results on Thursday and its stock paid the price on Friday. Business Insider has been digging for info about what the heck happened, and one source says that part of the problem is the company’s branding message.
“Their recent efforts with the ‘BlackBerry LOVE’ campaign have failed – and I think it is obvious that the ‘LOVE’ theme is simply inconsistent with the real and authentic ‘can do’, ‘make it happen’, and ‘entrepreneurial’ attitude of their core user base. The campaign was not authentic to the true nature of the company,” the source said.
Overall, this source identifies the company’s big problems as its inability to see its own issues and effectively reach out to the consumer space.
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