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Roger Clemens’ New PR Counsel: Levick Strategic Communications

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Its been a long road for star baseball pitcher Roger Clemens since his poor performance at a congressional hearing on steroid use in baseball 15 months ago. Now, the Daily News reports, Clemens is onto his third PR counselor, Levick Strategic Communications SVP Gene Grabowski.

Grabowski told ESPN yesterday that he knew Clemens was not lying when he told him he never used steroids because he “looked him in the eye.” The Levick SVP certainly has been busy lately, handling the Michael Phelps‘ bong mishap, Alex Rodriguez‘s steroid scandal, and KFC’s “ill-fated grilled chicken launch.”

Deadspin has more. Of course, there is always an ulterior motive. Clemens and his team feel the need to counter press around the release of a new book (written by four Daily News writers) titled, “American Icon: The Fall of Roger Clemens and the Rise of Steroids in America’s Pastime.” Ouch.

Needless to say, the Daily News writers are not impressed with the new spin. Wrote columnist Mike Lupica, “…once you get Clemens off his talking points, almost everything becomes a brain buster.”

UPDATE: Levick did not handle work for Rodriguez, Phelps or KFC, but rather was called to comment on them by the press. Also, in a comment to a post on Peter Himler‘s blog, The Flack, Grabowski wrote, “I know, the Mike and Mike [ESPN] segment I did is somewhat controversial. But sometimes these roles are thrust upon us, as you know. I try to do whatever it takes to help my clients. In this case, it meant going to bat for him on a national sports talk show.”

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