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Roll Call: GolinHarris and Renegade Communications

GolinHarris announced the appointment of Catharine Sanders as executive director in its healthcare practice in Chicago. As part of the agency’s g4 Catalyst community, Sanders will provide strategic public relations counsel on key client relationships. Prior to joining GolinHarris, Sanders was associate director of consumer marketing at AbbVie, where she led the consumer advertising and public relations strategy for AndroGel. She has more than 15 years of experience across the broad spectrum of healthcare marketing, including brand management, advertising and sales. Sanders has led pharmaceutical brands through every life cycle stage – from NDA approval to managing mature business – and she has shepherded brands through a range of crises and challenges as varied as FDA Advisory Committee meetings and product litigation. (Release)

Renegade Communications announced the hiring of marketing and sales veteran Dave Mahoney as the company’s new vice president of Digital Strategy and Marketing. Mahoney will help Renegade Communications’ clients use digital ad marketing – particularly in social media – to drive new customers and sales, develop digital strategies that leverage client branding to reach prospects and customers on a more personal level, and focus on the execution of integrated campaigns utilizing digital content that creates positive ROI for clients. Prior to joining Renegade, Mahoney was vice president of Digital and Direct Marketing for Borrowers First, Inc., a New York-based peer-to-peer lender, focused on helping consolidate loans to overextended consumers. In this role, Mahoney developed inaugural digital Facebook and AdWords campaigns and direct mail drops; helped secure funding from private equity partners based on the success of initial marketing campaigns; and built a state-of-the-art website in conjunction with technology team. (Release)

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