MWW announced that Robyn Schweitzer has been promoted to vice president. Since joining MWW in 2008, Schweitzer has helped lead award-winning campaigns for a number of MWW’s consumer lifestyle marketing accounts spanning the CPG, food, hospitality and gifting sectors. Schweitzer specializes in integrated marketing communications campaigns and helping brands leverage public relations to work seamlessly in concert with advertising and marketing. Prior to joining MWW, Schweitzer spent four years at RFC&P where she specialized in travel and tourism. Schweitzer earned her bachelor’s degree in public relations from Penn State University. MWW’s award-winning consumer lifestyle marketing practice is comprised of public relations specialists who have extensive relationships with traditional and social media influencers and deep expertise in integrated marketing, brand marketing and product launches. (Release)
Burson-Marsteller announced the addition of two senior directors: David J. Roznowski, APR and Chris Short. Roznowski and Short, who together bring more than 45 years of communications experience to the company, will be based out of Burson-Marsteller’s Chicago office. Roznowski joins Burson-Marsteller as a senior director after a decade in the oil, gas and petrochemical industries, most recently with BP North America in a corporate, internal and crisis communications role for BP’s largest refinery in Whiting, Ind., as it completed a multi-year, multi-billion upgrade. He was also head of corporate communications and community relations for Hovensa, LLC., a joint-venture heavy-crude refinery located on the island of St. Croix in the U.S. Virgin Islands.
With 24 years of experience, Chris Short joins Burson-Marsteller from beverage company Phusion Projects, LLC, the maker of Four Loko, where for the past three years he was vice president of communications. Short has a track record of successfully managing award-winning communications programs for high-profile brands; overseeing the development and execution of business-to-business and consumer-facing campaigns, including national product launches; and managing issues and crises to prevent them from damaging sales or undermining corporate reputation. Before joining Phusion, Short held senior positions at several public relations agencies, including Porter Novelli, Cramer-Krasselt PR, GolinHarris and Cushman/Amberg Communications.(Release)
IMM is expanding its management team with two new hires: Ian Woods as chief engagement officer and Sean Baker as SVP, Client Services. Baker’s deeply rooted expertise in strategy and execution will be tapped to expand the client service team, continuing to cement IMM as a trusted business partner to clients. Prior to joining IMM, Woods served as chief strategy officer at Annalect Group (an OmnicomMedia Group company) and vice-president at RAPP. While at Annalect Group Ian led marketing, product development and strategy and was instrumental in launching a distributed work force framework. At RAPP, Ian was responsible for his clients’ overall interactive marketing strategy and implementation. Woods also led major analytics initiatives around data modeling, behavioral targeting, real-time segmentation and tiered life-cycle automation. Prior to IMM, Baker spent more than 15 years providing account leadership across a range of verticals including CPG, Airline, Hospitality, and Consumer Finance. He previously held management positions at Zimmerman Advertising (an OmnicomMedia Group company); Merkle, Inc.; Targetbase and Dieste Harmel & Partners, among others. Baker has managed brand development, broadcast, CRM and digital marketing practices. (Release)