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Rubenstein PR Handling Tavern On The Green Auction; Adds Two VPs

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Rubenstein Public Relations has retained auction house Guernsey’s for work leading up to the closure of legendary New York City restaurant Tavern on the Green. The restaurant will close on January 1st, 2010. Rubenstein is promoting, “an extensive auction of nostalgic, one-of-a-kind pieces from the famed New York City restaurant.”

“We are focusing on generating national and international media exposure on this historic auction and will be organizing a comprehensive schedule of journalists to tour the site…” said Richard Rubenstein [pictured] in a statement.

The agency highlighted “pre-auction coverage” that includes includes three New York Times articles and feature articles in the New York Post, Associated Press and Crain’s New York Business.

In other Rubenstein PR news, John McCook will return to the agency as Senior Vice President after a stint as a director in the brand marketing practice of Burson-Marsteller. In addition, Kari Neering, formerly Director of PR at Massey Knakal Realty Services in New York City, joins the agency as an associate vice president in its real estate department.

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