‘Spa’ Revamps, Seeks Pitches, Makes You Wish You Weren’t at Work

Spa magazine introduced a revamp in the Spring 2011 issue. With its new layout, the magazine continues to bring its message of wellness, beauty, and health to its readers, who are comprised of women in their 40s. (Ninety-one percent of its readers fall in that demographic category.)

“With a special interest in beauty, health, and home, and unique access to the industry’s top experts, we show readers how to keep the spa lifestyle going at home,” senior editor Tara Bradley says.

In Mediabistro’s most recent “How To Pitch” feature, we take a look at how to successfully pitch a freelance story, and how to successfully make a public relations pitch. Both sides offer useful info about how to get your client or company into the magazine’s pages.

For more info on how to pitch Spa, click here. [sub req'd]

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.