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Spin the Agencies of Record

Reading is Fundamental, the group famous for making books and reading accessible to underserved children ages eight and younger, has chosen Weber Shandwick as AOR after a competitive review. The firm will focus on a comprehensive PR program to raise awareness of RIF’s work and a rebranding of the organization as it celebrates its 45th anniversary.

Alcantara, an Italian producer of interiors for high-end vehicles like Ferraris and Lamborghinis, has chosen Detroit-based AutoCom Associates as its North American AOR. The firm will work to raise awareness of Alcantara in this region. [via]

Vitals, a site for patients seeking info about doctors, has chosen MWW Group for a branding campaign. The firm’s consumer lifestyle and Dialogue Digital teams, based in New York, will work on the account.

Ogilvy PR has been chosen as North American AOR for Aspect, a provider of real-time customer service communications, technologies, and outsourcing. Ogilvy’s Chicago team is working on a thought leadership program. Work began in January.

Nonprofit organization the National Foundation for Celiac Awareness has chosen Trevelino/Keller as AOR. The firm will help the organization roll out a national education initiative focused on the preparation of gluten-free foods. [via]

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