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Spin the Agencies of Record

Xcel Brands, which owns the Isaac Mizrahi brands and designer of the Liz Claiborne line for QVC, has chosen Warschawski for a variety of marcomms work, including branding and driving awareness.

Rbb Public Relations has added two clients to its roster. PriceTravel, a Mexican online and wholesale travel company, has chosen the firm for media outreach and outreach to consumers in Mexico and Colombia. The company would also like to reach travel trade audiences around the world. And, an online shopping and entertainment community has selected rbb as AOR for outreach to consumers in the U.S. and beyond.

Smart Technologies, makers of the Smart Board interactive whiteboard, is seeking an agency to handle the part of its marketing efforts focused on branding in North America, Russia, Western Europe, India, and Australia. [via]

EVC Group has been chosen to provide IR counsel to CTPartners, an executive search firm. [via]

Content marketing company Compendium has chosen Clarus Communications, a B2B firm, for brand awareness work with the goal of driving sales for the company. [via]

AutoCom Associates has been chosen as AOR for Fortech Products, a company specializing in coatings and lubricants for the auto industry. [via]

Nuenz, which brings together members of New Zealand’s scientific research community, has chosen The InVentures Group to commercialize a new nanomaterial that will advance the industry for high-performance ceramics, metals, and other materials.

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