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Spin the Agencies of Record

MacKenzie Agency Public Relations has added two clients to its roster: Modena Fine Foods and ACME Wine Movers. The firm will work on trade and consumer media relations, tasting events, and other elements of a national PR campaign.

Taylor has been selected for PR work for Nike’s Jordan brand of shoes and apparel after a competitive search. PMK-BNC worked on the account for a decade. [via]

Li-Ning, a Chinese sports brand, has hired Fleishman-Hillard for corporate, brand, and digital outreach, as well as PR surrounding the 2012 London Olympics. The company is looking to go global, one of a handful of Chinese consumer brands with an international goal. [via]

Project SUCCESS, a Minneapolis-based youth organization, has chosen Haberman for outreach, messaging, marketing materials, and other PR duties. The organization has been around for 20 years.

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