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Spin the Agencies of Record

Miami-based Schwartz Media Strategies is expanding its real estate, hospitality and consumer affairs practices with the addition of four new clients.

Schwartz Media Strategies’ work on behalf of these companies will include regional, national and international media relations, targeted marketing initiatives and social media campaigns that engage audiences via digital platforms–all with the goal of raising brand awareness and supporting business growth.

The new clients are:

Global retailer Walmart, one of the most influential companies in Florida with more than 94,000 associates and nearly 300 stores statewide.

Jones Lang LaSalle, a publicly-held international financial and professional services firm specializing in commercial real estate.

The 641-room InterContinental Miami, a property owned by Strategic Hotels & Resorts–the premier luxury hotel for business and leisure travelers in downtown Miami.

Miami-based Pinnacle Housing Group, the nation’s seventh-largest affordable housing developer, which has built more than 6,500 affordable residential units in Florida and the southeast U.S. over the past 15 years.

WPP has established a team dedicated to serving its long-time client, Colgate-Palmolive. The new unit will be called Red Fuse Communications and will be led by newly-appointed CEO Steve Forcione, who explains the strategy: “WPP is merging resources from across its premiere networks into one fully dedicated and exclusive team to help Colgate win on the ground.”

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